I came on as the graphic designer only months after Jackson Whole Grocer had totally rebranded their company. They were still working through exactly how they wanted to portray themselves as a one-store, local, grocery store. With the help of my incredibly driven & intelligent marketing director, we took what pieces already existed of this brand & pushed it even more. Our ultimate goal was to make the store the ideal of an foodie, community-focused, grocery store. We evolved this re-branding through newspaper ads, in-store promotions & events, & large and small-scale signage throughout the store. And in the end, drove more foot traffic into the store on a daily basis, creating the community atmosphere we were aiming for.